Convertkit vs Constant Contact 2024: Better or Cheaper?

Introduction between ConvertKit vs Constant Contact

When you’re deciding between ConvertKit vs Constant Contact in 2024, the choice isn’t easy. Both platforms offer powerful tools for email marketing, but which one is better suited to your needs? In this in-depth comparison, we’ll explore every aspect of these tools—from features to pricing, usability, and overall value—so you can make the best decision for your business. Whether you’re a content creator looking for advanced automation or a small business needing robust email design capabilities, this guide will help you choose between ConvertKit and Constant Contact.

Comprehensive Feature Comparison Between Convertkit vs Constant Contact

1. Email Design and Templates between ConvertKit vs Constant Contact

Email design is crucial for creating effective marketing campaigns. Your emails need to look professional and resonate with your audience. Both ConvertKit and Constant Contact offer email design tools, but they approach it differently.

ConvertKit: ConvertKit’s approach to email design is minimalist. Instead of offering hundreds of templates, ConvertKit focuses on text-based emails that perform well in delivering content. This is particularly beneficial for bloggers, podcasters, and creators who want to emphasize the message rather than the design. Although ConvertKit offers fewer templates, the simplicity and effectiveness of these designs make them a strong choice for content-focused emails.
Constant Contact: Constant Contact provides a vast array of templates that can be customized to fit any industry or purpose. Whether you’re a restaurant, a nonprofit, or an eCommerce store, you’ll find a template that suits your needs. The drag-and-drop editor is intuitive, making it easy to design visually appealing emails. This makes Constant Contact a better option for businesses that need to create more dynamic, visually rich emails to engage their audience.

2. Automation Capabilities between ConvertKit vs Constant Contact

Automation is a key feature in any email marketing tool, allowing you to set up campaigns that run on autopilot. Both ConvertKit and Constant Contact offer automation, but with different levels of complexity.

ConvertKit: Automation is where ConvertKit truly shines. Its visual automation builder is user-friendly and powerful, allowing you to create complex sequences that can trigger based on user behavior. For example, you can tag subscribers based on their actions, segment them into different lists, and send highly targeted emails. This is ideal for content creators who want to build personalized journeys for their subscribers.
Constant Contact: While Constant Contact does offer automation, it’s not as advanced as ConvertKit’s. The platform includes basic automation features like autoresponders and simple drip campaigns, which are sufficient for businesses that don’t need highly sophisticated workflows. However, for businesses looking to build more complex automated campaigns, ConvertKit offers more flexibility and depth.

3. Integrations and Compatibility between ConvertKit vs Constant Contact

How well your email marketing tool integrates with other platforms can significantly impact your workflow. Both ConvertKit and Constant Contact support a range of integrations, but they cater to different needs.

ConvertKit: ConvertKit integrates seamlessly with platforms that are popular among content creators, such as WordPress, Teachable, and Patreon. It also works well with eCommerce platforms like Shopify, making it a versatile tool for creators who sell digital products or memberships. Additionally, ConvertKit’s Zapier integration allows for further customization, connecting it with thousands of other apps.
Constant Contact: Constant Contact offers a broader range of integrations, supporting various business tools, including eCommerce platforms, social media tools, and CRM systems. This makes it an excellent choice for small businesses and nonprofits that need to connect their email marketing with other parts of their business.

4. List Management and Segmentation between ConvertKit vs Constant Contact

Effective list management and segmentation are crucial for targeting the right audience with the right message. Between ConvertKit vs Constant Contact, Both offer list management tools, but they serve different purposes.

ConvertKit: ConvertKit’s list management is designed with creators in mind. It allows you to tag and segment subscribers based on their behavior and interests, making it easy to send personalized content. ConvertKit’s tagging system is particularly powerful, enabling creators to build highly targeted lists that improve engagement rates.
Constant Contact: Constant Contact offers robust list management features that cater to businesses with diverse customer bases. Its segmentation tools are easy to use, allowing businesses to create segments based on various criteria, such as purchase history or engagement level. While not as advanced as ConvertKit’s, Constant Contact’s list management is more than sufficient for most small businesses.

Pricing Breakdown and Value Proposition Between Convertkit vs Constant Contact

When choosing an email marketing tool, pricing is always a significant consideration. Let’s break down the pricing structures between ConvertKit vs Constant Contact to see which offers the best value.

ConvertKit:

Free Plan: ConvertKit offers a free plan for up to 1,000 subscribers, which is ideal for beginners or small creators who are just starting out. However, the free plan has limited features, and users will need to upgrade to access advanced tools like automation and integrations.
Creator Plan: Starting at $29/month for up to 1,000 subscribers, this plan includes essential features like automated funnels, integrations, and premium support. As your subscriber list grows, the cost increases, but so do the features, making it a scalable solution for growing businesses.
Creator Pro Plan: At $59/month for up to 1,000 subscribers, this plan includes advanced features like priority support, advanced reporting, and Facebook custom audiences. This plan is designed for creators who need more powerful tools to scale their business.

Constant Contact:

No Free Plan: Unlike ConvertKit, Constant Contact does not offer a free plan, but it provides a 60-day free trial, giving you time to explore its features before committing. This can be a disadvantage for startups or small businesses on a tight budget.

Email Plan: Starting at $9.99/month for up to 500 subscribers, this plan includes basic email marketing tools, list segmentation, and reporting features. As you add more contacts, the price increases, but the plan remains affordable for small businesses.
Email Plus Plan: Starting at $45/month for up to 500 subscribers, this plan includes all the features of the Email Plan plus additional tools like automation, event marketing, and online donations. This plan is ideal for businesses that need a more comprehensive marketing solution.

Which is Cheaper? At first glance, Constant Contact appears more affordable, especially for smaller lists. However, ConvertKit’s free plan can be more cost-effective for creators who don’t need advanced features right away. Over time, the cost may balance out depending on the specific needs and growth of your business.

Ease of Use and User Experience Between Convertkit vs Constant Contact

Usability is a crucial factor when choosing an email marketing platform. A user-friendly interface can save time and reduce frustration, especially for those new to email marketing.

ConvertKit: ConvertKit’s interface is designed with simplicity in mind. The dashboard is clean, intuitive, and easy to navigate, making it ideal for beginners. The visual automation builder is particularly user-friendly, allowing users to create complex workflows with minimal effort. ConvertKit is often praised for its straightforward approach, which is perfect for creators who want to focus on content rather than getting bogged down by complicated tools.
Constant Contact: Constant Contact offers a more feature-rich interface, which can be both a strength and a weakness. While the platform provides a wide range of tools, the interface can feel cluttered and overwhelming for new users. However, the drag-and-drop email editor is easy to use, and once you get accustomed to the layout, you’ll find that Constant Contact offers a lot of power under the hood.

Customer Support and Resources between ConvertKit vs Constant Contact

Good customer support can make or break your experience with an email marketing tool, especially when you run into issues that need quick resolution.

ConvertKit: ConvertKit offers email support and live chat during business hours, with a focus on helping creators succeed. The support team is knowledgeable and responsive, particularly about the specific needs of content creators. ConvertKit also provides a wealth of resources, including webinars, guides, and a community forum where users can share tips and advice.
Constant Contact: Constant Contact stands out for its 24/7 customer support via phone, email, and chat. This makes it a reliable choice for businesses that need immediate assistance at any time. In addition to direct support, Constant Contact offers an extensive knowledge base, webinars, and a marketing blog to help users get the most out of the platform.

Security and Compliance between ConvertKit vs Constant Contact

With increasing regulations around data privacy, ensuring that your email marketing platform complies with laws like GDPR is essential. Both ConvertKit and Constant Contact prioritize security, but they approach it differently.

ConvertKit: ConvertKit is GDPR compliant and offers features that make it easier for users to manage data privacy. These include consent checkboxes, easy-to-use forms that ensure subscribers opt-in to communications, and data management tools that allow users to handle personal data responsibly.
Constant Contact: Constant Contact also complies with GDPR and provides robust tools for managing subscribers’ data. The platform offers customizable sign-up forms, consent checkboxes, and features that make it easy to manage requests from subscribers who want to access or delete their data.

Deliverability and Email Performance Between Convertkit vs Constant Contact

The success of your email marketing campaigns depends heavily on whether your emails actually reach your subscribers’ inboxes. Between ConvertKit vs Constant ContactBoth boast high deliverability rates, but some subtle differences might sway your decision.

ConvertKit: ConvertKit focuses on text-based emails, which often have higher deliverability rates since they are less likely to be flagged as spam. Additionally, ConvertKit provides tools to improve your email performance, such as list cleaning and engagement tracking.
Constant Contact: Constant Contact, known for its extensive template options, still maintains strong deliverability rates despite the use of more complex designs. The platform also offers tools like spam testing and inbox previews, which help ensure that your emails reach your subscribers’ inboxes as intended.

Advanced Features: A/B Testing, Landing Pages, and More between ConvertKit vs Constant Contact

For businesses looking to optimize their campaigns further, advanced features like A/B testing and landing pages can be game-changers.

ConvertKit: ConvertKit offers A/B testing for subject lines, allowing you to optimize your email open rates. The platform also includes landing page creation tools, which are simple yet effective, allowing you to build pages that convert visitors into subscribers without needing a separate website.
Constant Contact: Constant Contact also provides A/B testing, though it’s more limited compared to ConvertKit. On the plus side, Constant Contact offers more advanced landing page tools and additional marketing features like event management and online surveys, making it a comprehensive solution for businesses that need more than just email marketing.

Case Studies and Real-Life Examples between ConvertKit vs Constant Contact

To illustrate the strengths of each platform, let’s look at some real-life examples of businesses and creators who have succeeded with ConvertKit and Constant Contact.

ConvertKit Case Study: The Content Creator
Jane is a successful blogger who transitioned from Mailchimp to ConvertKit because she needed better automation tools. With ConvertKit, Jane was able to set up complex email sequences that nurtured her audience over time. The tagging and segmentation features allowed her to send targeted content, leading to a 30% increase in engagement and a 25% increase in sales from her digital products.
Constant Contact Case Study: The Small Business
Mike runs a small eCommerce store that sells artisanal products. He chose Constant Contact because of its robust design tools and extensive integrations. By leveraging Constant Contact’s automation and segmentation features, Mike was able to increase his open rates by 20% and his click-through rates by 15%. The 24/7 customer support also helped him troubleshoot issues quickly, ensuring his campaigns ran smoothly.

Customer Reviews and Testimonials between ConvertKit vs Constant Contact

Here’s what real users are saying about ConvertKit and Constant Contact:

ConvertKit Review:
“ConvertKit has transformed my email marketing strategy. The automation is incredibly powerful, and the platform is so easy to use. I’ve tried other tools, but nothing comes close to how well ConvertKit works for creators like me.”
— Sarah, Content Creator
Constant Contact Review:
“Constant Contact is perfect for my small business. The templates are beautiful, and the customer support is top-notch. It’s a bit pricier than some other options, but the features and support are worth it.”
— Tom, Small Business Owner

List of Recommendations between ConvertKit vs Constant Contact

Based on this comprehensive comparison, here are our recommendations for choosing between ConvertKit vs Constant Contact:

Choose ConvertKit if:
- You are a content creator (blogger, podcaster, YouTuber) who needs advanced automation tools.
- You value simplicity and a clean, easy-to-navigate interface.
- You plan to scale your email marketing efforts over time and need a platform that can grow with you.
Choose Constant Contact if:
- You run a small business, nonprofit, or eCommerce store that requires visually appealing emails.
- You need robust customer support available 24/7.
- You prefer a platform with extensive integrations and design options.
Consider Your Budget:
- If you’re just starting out and need a cost-effective solution, ConvertKit’s free plan might be enough to get you going.
- For businesses with a larger budget and more complex needs, Constant Contact’s paid plans offer excellent value, especially with the additional features in the Email Plus Plan.
Think About Your Future Needs: Between ConvertKit vs Constant Contact,
- If you anticipate needing more advanced features like tagging, segmentation, and complex automation, ConvertKit is a better long-term investment.
- If your focus is on creating beautiful, engaging emails and you don’t require complex workflows, Constant Contact will likely meet your needs.

Conclusion between ConvertKit vs Constant Contact

In the battle of ConvertKit vs. Constant Contact for 2024, the winner depends on your specific needs. ConvertKit is the go-to choice for content creators who need powerful automation and a user-friendly interface, while Constant Contact excels for businesses that prioritize design, customer support, and a wide range of integrations.

When deciding between these two platforms, consider your business goals, budget, and the specific features you need to succeed in your email marketing efforts. Both tools offer great value, but choosing the right one can make a significant difference in how effectively you connect with your audience.352/10,000