Discover the latest Constant Contact pricing plans for 2024. Compare costs, explore subscription tiers, and find out if Constant Contact offers the best value for your email marketing needs
Constant Contact Pricing Fee: Is It Worth the Price in 2024?
In today’s digital landscape, email marketing remains one of the most effective ways to connect with customers. Among the top email marketing platforms, Constant Contact stands out for its ease of use, advanced features, and customizable pricing plans that cater to both small businesses and enterprises. But is Pricing Constant Contact really worth it in 2024? In this blog, we’ll delve into the platform’s features, Constant Contact pricing plans, and how they compare to competitors, with a focus on helping you determine if it offers the best value for your business.
1. Overview of Constant Contact Pricing Plans
Constant Contact offers three primary pricing tiers: Lite, Standard, and Premium, each tailored to different business needs and scales. Pricing is influenced by the number of subscribers you have and the features you require. Here’s a detailed breakdown of the Price for Constant Contact in 2024:
| Feature | Lite | Standard | Premium |
|---|---|---|---|
| Email Sends | 10x contact tier allowance | 12x contact tier allowance | 24x contact tier allowance |
| Users | 1 user | 3 users | Unlimited users |
| Support | Self-service, live chat & phone | Self-service, live chat & phone | Self-service, live chat & phone |
| File Storage | 1 GB | 10 GB | 25 GB |
| Templates | Hundreds of email templates | Hundreds of email templates | Hundreds of email templates |
| Landing Pages & Signup Forms | Available | Available | Available |
| Subject Line A/B Testing | Not available | Available | Available |
| Email Campaign Scheduling | Not available | Available | Available |
| Integrations | 300+ available | 300+ available | 350+ available |
| Basic Reach Reporting | Available | Available | Available |
| Automation Templates | Not available | Available | Available |
| Social Media Ads Integration | Not available | Available | Available |
| AI Content Generator | Available in every package | Available in every package | Available in every package |
| Basic Contact Segmentation | Not available | Available | Available |
| Dynamic Content in Emails | Not available | Not available | Available |
| Marketing Campaign Calendar | Available | Available | Available |
| Engagement Heat Map | Not available | Not available | Available |
| Constant Contact Pricing Based on Subscribers | |||
| Up to 500 subscribers | $12 / month | $35 / month | $80 / month |
| Up to 2,500 subscribers | $50 / month | $75 / month | $110 / month |
| Up to 5,000 subscribers | $80 / month | $110 / month | $200 / month |
| Up to 10,000 subscribers | $120 / month | $160 / month | $275 / month |
| Up to 15,000 subscribers | $180 / month | $210 / month | $325 / month |
| Up to 25,000 subscribers | $280 / month | $310 / month | $425 / month |
| Up to 50,000 subscribers | $430 / month | $460 / month | $575 / month |
| 1 Year Deal | 15% off | 15% off | 15% off |
As seen in the table, the Constant Contact pricing plans scale depending on the number of contacts and the features you need. The Lite plan is perfect for small businesses just starting out, while the Standard and Premium plans offer more advanced features for larger enterprises.
Choose the Constant Contact Pricing Plans that’s best for you.
USD ($)
Plan
Best value
Constant Contact Pricing Plans-high tier
Amplify your reach and maximize your growth with our most powerful tools for automation, segmentation, and more.
Starting at
$80/month
Price based on number of contacts*
Prepay & nonprofit discounts available.
Standard (Constant Contact Pricing Plans-intermediate)
Elevate your marketing to acquire more customers and foster customer engagement with effective marketing tools.
Starting at
$35/month
Price based on number of contacts*
Prepay & nonprofit discounts available.
Lite (Constant Contact Pricing Plans-basic)
Start marketing today with award-winning email and social tools.
Starting at
$12/month
Price based on number of contact
2. Pricing Constant Contact and Features
When comparing Constant Contact pricing, it’s essential to evaluate the features each plan provides. The Lite plan covers the basics like email sending, templates, and live support, while the Premium plan offers additional features like dynamic email content, engagement heat maps, and advanced integrations.
Key features included in Constant Contact pricing plans:
- Email Sends: Each plan includes a specified number of email sends based on your contact list size, ranging from 10x to 24x your contact tier allowance.
- Automation: Available in the Standard and Premium plans, automation features allow you to streamline your marketing efforts by setting up triggered emails, autoresponders, and more.
- Social Media Ads Integration: Both the Standard and Premium plans allow users to create and manage social media ads directly within the platform.
- Templates: All plans offer access to hundreds of professionally designed email templates, making it easy to create campaigns that look great on any device.
3. Constant Contact Fee vs Competitors
When looking at Constant Contact pricing in comparison to competitors, it holds its own quite well, especially for businesses with smaller lists or those seeking easy-to-use tools. But how does it stack up against other email marketing platforms?
- Mailchimp: While Mailchimp offers a free plan for up to 2,000 subscribers, their paid tiers can quickly become more expensive. However, Mailchimp provides advanced automation in all its plans, which is only available in Constant Contact’s Standard and Premium plans.
- GetResponse: GetResponse is known for its powerful automation and webinar hosting, but its pricing can be higher than Constant Contact for similar services.
By comparing the Constant Contact fees with these alternatives, it’s clear that Constant Contact is competitively priced, offering a more affordable option for businesses that don’t need extensive automation.
4. Is Constant Contact Pricing Worth It for Small Businesses?
The answer to whether Constant Contact pricing is worth it depends largely on the size of your business and your marketing needs. For smaller businesses with modest marketing goals, the Lite plan offers enough features to get started with professional email marketing without breaking the bank.
For those who need more advanced tools, like automation and A/B testing, upgrading to the Standard or Premium plans may be necessary. However, the Constant Contact fees for these advanced plans remain affordable when compared to competitors offering similar features.
5. Maximizing Value with Constant Contact Plans
To get the most value from Constant Contact pricing plans, consider the following tips:
- Take advantage of the 1-year deal: If you’re committed to using Constant Contact, opt for the annual billing plan, which offers a 15% discount on the overall cost.
- Use the automation features: Even in the Standard plan, you can set up automated workflows that save you time and ensure you’re consistently engaging with your audience.
- Utilize the integration options: With over 350 integrations available in the Premium plan, you can seamlessly connect Constant Contact with other tools like CRM systems, social media platforms, and more, maximizing your email marketing efficiency.
Frequently Asked Questions (FAQ)
Our Standard package is the best fit for the majority of our customers. It provides access to email and social marketing and includes common tools such as marketing automation, contact segmentation, and our proprietary AI Content Generator.
However, if you’re just starting out and only need basic email and social marketing, the Lite package might be a better fit. If you’re looking to elevate your marketing with advanced features like customized automations, detailed reporting, and premium ads, the Premium package is the way to go.
Not at all. The free trial comes with no commitment and no credit card required.
Absolutely! We offer a 20% discount on a 6-month prepay and 30% for a 12-month prepay. There’s no discount for monthly terms. You’ll need to provide a government-issued Letter of Determination (501(c)(3) or (c)(6) in the U.S.) or equivalent documentation if you’re outside the U.S.
Sign up for the free trial and submit your paperwork before the trial ends. For member-based organizations or multiple accounts, our Partner Program offers additional benefits like a dedicated account manager and discounted rates.
Yes! For corporations, franchises, or organizations with various departments, we offer bulk pricing discounts and a dedicated account manager. Our multi-account option helps centralize digital marketing while maintaining corporate-level control. Tools like locked branded templates ensure brand consistency across accounts.
Yes! Join our Agency Partner Program to manage multiple clients from a single dashboard. You’ll get a free account, a unique referral link, and earn both a cash bonus and ongoing revenue share for each new account. This is perfect for agencies managing email marketing on behalf of clients or looking to refer new business to us.
Yes, we offer integrations with many top CRM and business management systems like Salesforce, MindBody, DonorPerfect, Zoho, and more. You can view our complete list of third-party integrations on our site.
We certainly do! Our in-house experts can guide you through email and online marketing that gets results. If you prefer to let us handle everything, we offer affordable professional services starting at $60 per month, including strategy building, content creation, and custom reporting.
Yes! For large contact lists, we offer premium onboarding services at no extra cost. Our team will help you upload and segment your contacts, create a professional design, and automate your campaigns for efficient marketing.
For businesses with over 50,000 contacts, please give us a call at 855-783-2308 for a custom quote. We’ll work with you to create a pricing plan tailored to your specific needs.
7. Final Thoughts
Overall, Constant Contact pricing plans for 2024 provide an excellent balance of affordability and features, making it a strong contender for businesses looking to enhance their email marketing efforts. The platform’s ease of use, robust integrations, and scalable pricing make it an attractive option, especially for small to medium-sized businesses.
If you’re looking for a reliable and cost-effective email marketing solution, Constant Contact pricing offers flexible plans that can grow alongside your business needs. And with features like email automation, social media integration, and detailed reporting, you’ll have all the tools you need to create successful marketing campaigns.
12 Recommended Reading:
- HubSpot Blog: What is Email Marketing?
- Mailchimp Pricing Guide
- GetResponse Pricing
- Sprout Social: Email Marketing Best Practices
- Neil Patel: Guide to Email Marketing
- WordStream: Best Email Marketing Tools
- Backlinko: The Ultimate Guide to Email Marketing
- ActiveCampaign: Email Marketing Features
- Constant Contact Blog: Email Marketing Best Practices
- Campaign Monitor: Email Marketing Trends
- OptinMonster: How to Improve Email Open Rates
- Moosend: Email Marketing Best Practices
